What Is MOQ in Clothing Manufacturing?
The educational starting point - because plenty of buyers search "what is MOQ" before anything else.
MOQ stands for minimum order quantity: the smallest number of pieces a factory will produce for a single order, usually counted per style (and often per colourway). If a manufacturer lists an MOQ of 100 per style, you order at least 100 of that design before it goes into production.
MOQ is not a sales tactic - it reflects real cost structure. Every order carries fixed costs that do not shrink with quantity: mills sell fabric in minimum rolls, patterns and samples take development time, printing and screens need setup, and changing a line over to a new style takes time. Below a certain quantity, those fixed costs make each unit too expensive to be worthwhile for either side.

